Product Designer · AI · SaaS
JESSE LI
Product designer with 4+ years building AI tools for SaaS companies. I like taking messy, unpredictable systems and making them make sense.
Selected work
Clarifying Questions
WINTERVIEW · Product Designer, 2023–Present
The first version taught users the STAR framework and failed usability testing. Replacing it with plain, targeted questions took Resume Booster adoption to 57% and CSAT to 84%.
+34% feature adoption
Read the case study ↗
Meetup Creation
DYNE TECHNOLOGIES · UX Designer, 2020–2022
Seven of eight testers left the meetup creation flow exhausted. Cheap fixes didn’t hold, so I rebuilt it into modular steps.
-23% user drop-off
Read the case study ↗Engagement Flow Builder
ZEMOSO TECHNOLOGIES · UX Designer, 2022–2023
Directed design on a $6.2M healthcare platform, building the design system from scratch and shipping 25+ features in the first year.
+29% feature adoption
Case study not available yetBy the numbers
About
“Most of the job
is clear thinking.”
I studied Interaction Design and Global Business at the University of Waterloo. I started at Dyne, then moved into AI product design at Zemoso and now Winterview, building interfaces for tools where the model doesn't always cooperate.
I care more about the handoff to engineering than most designers do. I've done it badly enough times to know it's worth doing well.